My approach to creative direction comes from being surrounded by an artistic community from an early age. With their influence I was in front and behind the camera by 5 years old.
I grew up on Santa Monica beach in the 90’s - my inspirations then were centered around Skateboards, KDAY, and Panchos Tacos on Lincoln.
Always interested in art as much as commerce, I started my ‘first’ business, a floral pop up, at the age of 9 buying roses at wholesale to wrap and resell them with friends on Main Street.
Making money seemed practical, but even as a child I knew that wasn’t what motivated me. I have always enjoyed working with my peers and collaborating most of all.
My drive from childhood continued into adolescence with athletic, educational and professional pursuits, achieving awards and recognition for leadership and skill.
As a young adult, the convergence of my work ethic and education gave me the tenacity to start a creative agency while in college.
Over the last few decades I’ve maintained a diverse portfolio of work. What I didn’t notice until recently was the trend of what I was drawn to, the same three industries — Music, Real Estate and Fashion.
I appreciate my clients and making them happy makes me happy. The truth is I love what I do, so it doesn’t feel like work.